Laduree is a world famous dessert shop. I wanted to redesign the company's branding. Thus, I learned about the brand's history as well as their design aesthetic and redesigned their business card, logo, advertisement, color scheme etc.
Makespace is a dynamic printmaking studio that values the art of quality craft. Through the process of creativity we strive to inspire others to put in the same amount of passion in their work as we do into ours. Unfamiliar opportunities offer outlets for innovation where we can jump high, and continue to jump higher. We simply want to do great work for great people, and inspire them along the way.
The museum booklet is made for Spurlock Museum as a guide for the Mediterranean Gallery. The intention was to make a unconventional museum guide that would have more interaction with users to learn about the information with the artifacts.
GAL is a chic and fashion magazine for girls who love fashion trends. The photography used for magazine covers are selected from Chloe Zheng's own work.
This project aimed on the sustainability of packaging design. The goal was to make a packaging for a product meeting the following qualities:
- minimizing material
-minimizing ink coverage to maximize recyclability
-protecting the product
-communicating the brand and showcasing the product
I made this project for my friend Lemon, who loves snacks. I wanted to make something special to take with her for school.
Positive Health Solutions
Positive Health Solution is a non-profit organization that helps people who have HIV and aims to provide information for people to be concerned about HIV. Working with a group of designers (Nichole Best, Samantha Bonadies, Kayla McCraren, Madison Ross-Ryan, Alyssa Sparacino, Laura Welle, Sheirley Xu, Maxwell Young and Lemon Zhai）we helped Positive Health Solutions to recreate its identity.
During the process, we talked with our clients to learn about their needs and preferences. In the end we provided them redesigned logo, website, pamphlet, brochure, vinyl stickers for their information on their office glass, style book, ambassador kit and exhibition style, layout and portrait style.